The whole house custom-made wardrobe network October 4th hearing now the whole house customization in the middle role if you do not stand well, it will appear the industry role is more embarrassed, that is pleasant to the upstream can free to the home decoration link extension docking, downstream to furniture and soft loading link docking. At home consumption is not too mature, industry development and competition is not very sufficient, this is an advantage.

Now the whole house customization has entered the era of homogeneity, farewell to high margin, lack of core profit model. In the traditional customizing era, the typical way is to maintain a low level of operation and marketing with high margin. As the industry competition intensifies, the value of the simple product is getting lower and the operating cost is higher and higher.

The sales contribution of the mainstream custom-made home enterprises mostly came from the terminal retail mode, but with the emergence of hardcover rooms, home decoration companies and the Internet, diversification and decentralization of sales outlets, the traditional terminal retail mode has begun to face serious challenges.

Red Sea Age

With the arrival of the 80- 90's new generation of consumer groups, especially the coming of the 00 post consumer group, the emergence of the whole mode of production has led to a very simple and clear consumption pattern: what I want and how much money I can spend. With the improvement of living standards, they will spend more time and energy on their pursuit and enjoyment.

Real estate enterprises have begun to do the whole process. Because of their strong voice, they can integrate into subcontractors in various fields which are relatively professional and obedient. Of course, some real estate enterprises have begun to engage in Product-Side production, such as Biguiyuan.

Whole house customization is a step forward in cross-border traditional home furnishings, expanding business to the service sector of the system, paving the way for the development of the whole furnishing. To some extent, house-wide customization is a buffer form for the development of whole-house decoration. Although it is going hand in hand with the development of whole-house customization, the final development of whole-house customization still needs to be combined with whole-house customization.

At present, there are no less than a dozen chain companies in the whole country. All the major companies want a share of the whole country. Finally, there are more companies in the whole country. Almost all the whole assembly companies are carrying out price wars at the initial stage of the whole package. The products are also homogenized. The so-called activities have nothing to do except discount, and the profits of the assembly companies are very low, and they are all caught up in the Red Sea competition.

Full house customization is the next step to decoration, do or not? This is a problem that currently plagues the whole house customization enterprises.

The next step in decoration is to customize the whole house. How to do it? This is the problem that troubles the decoration company at present.

In the end, it is impossible to make up for losses, but the industry is still lacking in absolute rule. Instead of fighting with each other, it is better to work together to achieve a win-win situation.

Xiangtan Hui Zhi Mei Furniture Factory -- Xiangtan whole house custom made, Xiangtan custom wardrobe brand manufacturer, headquarters Hunan Changsha, ten years of customization experience, to provide you with all directional one-stop Furniture Customization Service.